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With extensive testing for a retail brand, we found that messages delivered between night time significantly outperformed those sent during traditional business hours, achieving one hundred eighty-seven percent better open rates.

Recently, a merchant complained that their electronic messaging campaigns were generating poor results with visibility below 8%. After applying the techniques I'm about to discuss, their readership improved to 37% and conversion grew by 218%.

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After years of forming strategies based on speculation, their enhanced measurement-focused strategy created a significant growth in conversion rate and a one hundred sixty-seven percent decrease in advertising spending.