You can bin the twinkly nonsense and scented candles. Londoners know the true vibe masters are neon signs. Big, deliberately extra, and louder than a rowdy night bus, neon is back, and it’s got attitude. From the raunchy leftovers in Soho to Shoreditch’s curated chaos, neon signs are London’s unofficial therapy lights. They wink, flirt with your retinas, and sometimes flicker mid-sentence—but that’s peak London energy.

Come on: this city’s grey. It rains sideways. Half the buildings look like they were drawn in a rush. So when a blazing pink sign says "Werk It" from inside a café you only found on TikTok, it hits different. It’s vibes. And no, it’s not just for Instagram. Neon in London has history, mate. God’s Own Junkyard in Walthamstow? Glorious. If you haven’t been—sort it out. Bring sunglasses. And maybe a second pair, just in case. Neon is the people’s light show.

Hairdressers, gyms, even pet groomers are getting in on the action. Pop up a glowing "Vibes Not Mortgages" and suddenly your flat viewing feels like a music video with mould. And the phrases—oh the quotes. "Treat Yo Self." It’s like being yelled at by a motivational lava lamp. Is it cheesy? But also comforting. Neon signs in London aren’t just decoration. They’re part performance art, part mood, and fully proof we’ve all lost the plot a bit.

They say: "Yes, the rent’s a joke, the bins are overflowing, and the air smells of vape and regret—but look at this glowing pink banana. Now go vibe." So next time one catches your eye—probably in a pub loo whispering "You Got This" as you reevaluate your last five decisions—just take the compliment. The sign believes in you. Even if it’s flickering like it’s had enough.

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